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Entrepreneurs have an obsession with solving their customers' needs, so let's discover who our customer would be for Recycled Fashion...

Although there are a range of customers who would use my business idea, today we are going to dive into just one specific individual. Her name is Mac, a nickname her friends gave her when she was very young, she is from the rocky state of Arizona. Arizona, being a complete desert, drives young women into creative head-spaces where they must create their vision along the vast empty red rock of the desert. She is 21 years old and a senior at the University of Arizona pursuing a life in hospitality. Mac has always been on the run, chasing down what the next big thing is so she can learn the trends immediately; aiding her ability to hold meaningful, insightful and strong conversations as well as her knowledge of the real world. She has been having the absolute best time of her life in college, from meeting new people each week to working at SoHo house as an intern for the past three summers, she truly has evolved tremendously throughout her college experience. Although, she did not come into college being the extravert she is today, but instead she saw the opportunity to grow and became the person she always wished she could be. Her soul drives her to push the people around her to be their best selves as well; always wanted to help her friends by solving their dilemmas.

She does not have a car because she believes in public transportation and electrical vehicles, which she can not afford on a college student salary. Although, she loves the bus; she see's that time as a time to plan out her day, find new music, or learn new things about the community. 

She lives at home because her parents live just ten minutes from campus and they are amazing cooks. Mac is the youngest child in her family and she is very family oriented; spending a lot of time with her two older sisters and older brother. Her family owns their own small business shop that does fairly well in their town. She also dreams of being able to create something of her own one day; her dream is to build and own her own hotel in a large city where her family could one day all move in together as permanent residents of the hotel. She loves to watch tribecca film festival winning films, but there are only so many. Her life is hectic and her hammy-downs are piling up as she has a specific style she likes to stick to day-by-day. She has no idea what to do with her closet full of clothes, but she wishes she could create her closet rendered to her unique set style. She has gotten board of reality TV and just wishes she could spend her nights creating and branding herself in a new way. As she continues her journey in life, she continues to become herself, her true self... 

What do I have in common with her?...

I am also extremely driven towards creative ideas that have to do with building my portfolio and my personal brand. I love my family, but I don't live as close to home as I wish I did. Like most women in college, we are all trying to figure out who we are, just like Mac. I would also love to set up my closet to my own personal style, although I think that I have been doing that my whole life, it would be difficult for me to create a set style. I very much enjoy creating unique and different outfits for myself. Just like Mac, and as we all should be, I look at life with a positive attitude and hope for an incredible future.